H.R. Hygiene Products IPO Details

Incorporated in 2016, H.R. Hygiene Products Limited is engaged in the manufacturing and marketing of hygiene products (sanitary napkins). The company operates under multiple in-house brands — Femiss, Womanica, ElderFit, and Bloom Baby — designed to address hygiene and personal care needs across various consumer segments, from babies and young women to the elderly.

The company’s core business focuses on sanitary napkins, which it manufactures under both its own brands and white-label arrangements for select customers. Over time, it has expanded its product portfolio to include female care, adult care, and baby care products, catering to diverse consumer requirements.

Femiss targets the affordable hygiene segment with reliable sanitary napkins, Womanica offers premium high-absorbency products, ElderFit provides adult care solutions such as absorbent adult diapers, and Bloom Baby focuses on baby diapers designed for comfort and skin safety.

H.R. Hygiene Products distributes its products pan-India through a dual-channel strategy — an extensive offline retail network supported by consignment sale agents and distributors, and online sales through major e-commerce platforms including Meesho, Amazon, Glowroad, Flipkart, Snapdeal, and JioMart.

As of March 31, 2025, the company operated with 11 Consignment Sale Agents (CSAs) and a network of 182 distributors, supported by a sales and marketing team of over 96 personnel. It had a diversified customer base of over 200 clients across 28 states and 8 union territories, reducing dependency on any single customer.

The company’s manufacturing facility is located in Rajkot, enabling efficient production and nationwide supply.

As of September 29, 2025, the company had a total of 141 employees.