Divine Hira Jewellers Limited - IPO

Divine Hira Jewellers Limited, is engaged in the business of designing and marketing of gold jewelleries. We mainly deal in 22 Karat gold jewellery, offering a wide variety of designs to suit preferences of the end customer. We have the ability to create localised product design mixes to suit various regional tastes. We cater to our customers’ unique preferences, through our understanding of the local and regional market. We provide an extensive range of designs. We are engaged in wholesale of gold jewellery, silver articles, bullions and coins at Mumbai, Maharashtra. Recently we have also curating and offering exquisite antique gold jewelry that transcends time, bringing the charm of historical artistry into the modern era. Currently, we cater to a large number of wholesalers, showrooms and retailers who buy our products in bulk quantities.

We procure the required gold from bullion dealers and importers. Recently we are in the process to start importing gold directly. We do not have our own manufacturing facility and we outsource the work of making jewellery and ornaments to various artisans with whom we have developed relationships. We offer a large variety of handcrafted jewellery, which are designed by our in-house designers in close collaboration with skilled local craftsman located across the country. Due to our diversity of clients and the varied regions each of our clients cater to, we have developed an ability to design our jewellery products as per latest trends, fashion and demographic preference of the end customers. We offer a wide range of products from gold jewellery for special occasions such as weddings and festivals to daily wear jewellery for all ages, genders and across various price points. We cater to a variety of customers across mid-market and value market segments and our products are designed by our in-house team of creative designers and also certain freelance designers, allowing us to manage a large and diverse portfolio of designs.

We primarily sell gold jewelry and our product range includes machine made, handmade & plain gold jewelry like necklace, mangalsutra, chains, malas, rings, pendants, bracelets, bangles, kada, coins and other wedding jewelleries. The designing and job work of our products is done either in house or by third parties on job work basis. Our primary focus has been on purity and commitment.