Safe Enterprises Retail Fixtures Limited - IPO

Incorporated in 1976, Safe Enterprises Retail Fixtures Limited designs, manufactures, supplies, and installs shop fittings and retail fixtures, providing a range of customized solutions across various retail segments such as fashion, electronics, and department stores.

The company provides merchandising solutions that address retail challenges in display, placement, storage, and safety, offering shop fitting services from design to installation tailored to customer needs.

The company serves various retail sectors like fashion, electronics, grocery, and luxury. Clients include major Indian chains and hypermarkets, such as: 

• Zudio & Westside – Fixtures for fashion.
• Godrej Nature’s Basket – Custom shelving for gourmet stores.
• Reliance Retail & Future Group – Installations for hypermarkets.

The company offers the following products & services.

• Gondola Shelving – Modular shelves for supermarkets.
• Checkout Counters – Ergonomic designs to improve customer experience.
• Display Racks & Stands – Customizable for fashion, electronics, and FMCG.
• Mannequins & Visual Merchandising Displays – Modern solutions for store aesthetics. and branding.
• Storage & Backroom Fixtures – High-capacity shelving for stockrooms.
• Custom Fixture Design:Personalized solutions that seamlessly blend functionality with aesthetics.
• Innovative Solutions:Creative designs that adapt to the ever-evolving retail trends.

The company has three manufacturing units, two of which are situated in Mumbai and one in Thane, Maharastra.

The company has two franchisees in Navi Mumbai and Hyderabad, as well as two distributors in Dubai and Kansas City. 

The company sells products in over 25 states and union territories, with most revenue from Maharashtra, followed by Karnataka and Gujarat.

As of October 31, 2024, the company had 15 employees in the design team.