Striders Impex IPO Details

Incorporated in 2021, Striders Impex Limited is a company primarily engaged in the business of licensing, own brand development, and distribution of toys and kids' consumer merchandise.

The company follows a strategic, asset-light business approach, focusing on licensing with global brands. It is involved in both developing and distributing licensed merchandise, as well as cultivating a portfolio of proprietary intellectual properties (IPs).

Intellectual Properties (IPs): Striders Impex Limited has created and developed its own suite of IPs, which include:

• Pugs at Play and Furry Pals, Gurliez, Fanster, Beezy Kits, Minds at Play, SHDZ, Boujees and Striders

Market Presence and Distribution: The company has a well-established, pan-India presence, catering to diverse consumer markets across urban and semi-urban regions. Acknowledging the growth of digital retail, Striders Impex Limited has also established a significant footprint across major e-commerce and quick commerce platforms in India, with its products currently available on Amazon and Flipkart. This provides direct access to the growing online consumer base, especially for impulse and convenience categories like toys and gifting.

Corporate Structure: Striders Impex Limited operates primarily through offices and warehouses located in Mumbai, with its registered office situated in Maharashtra. As of the date of the Draft Red Herring Prospectus, the company employs a total of 34 employees.