Novus Loyalty IPO Details

SME BSE

Novus Loyalty IPO Summary

Novus Loyalty IPO opens for subscription on 17 Mar 2026 and closes on 20 Mar 2026.The IPO will be listed on BSE with the tentative listing date set for 25 Mar 2026.

Novus Loyalty IPO price band has been fixed at ₹139 – ₹146 per share. The face value is ₹10 per share with a lot size of 1000.

Novus Loyalty IPO total issue size comprises 41,20,000 shares (aggregating up to ₹60.15 Cr). This includes a fresh issue of 33,00,000 shares (aggregating up to ₹48.18 Cr). Offer for Sale consists of 8,20,000 shares (aggregating up to ₹11.97 Cr). Pre-issue shareholding stands at 1,22,50,200, which will increase to 1,55,50,200 post-issue.

Novus Loyalty IPO carries a ₹0 (0%) GMP, reflecting investor sentiment.

Novus Loyalty IPO Lot Size :Individual Minimum is 2 lots (2,000 shares) amounting to ₹292,000. Individual Maximum is 2 lots (2,000 shares) amounting to ₹292,000. SHNI Minimum is 3 lots (3,000 shares) amounting to ₹438,000. SHNI Maximum is 6 lots (6,000 shares) amounting to ₹876,000. BHNI Minimum is 7 lots (7,000 shares) amounting to ₹1,022,000.

The Lead Managers for Novus Loyalty IPO are crucial for the offering's success. They are responsible for a wide range of tasks, including preparing the company for the public market, managing the regulatory filings, and marketing the IPO to potential investors. The lead manager for this offering is Smart Horizon Capital Advisors Pvt Ltd . To assess their past performance and success in previous IPOs, you can view the Lead Manager Performance Summary report.

For SME (Small and Medium-sized Enterprise) IPOs, a Market Maker is appointed to ensure liquidity and stability for the stock once it is listed. They do this by continuously quoting bid and ask prices, ensuring there is a market for the shares. The appointed market maker for this IPO is Shreni Shares. You can analyze their track record by checking the Market Maker Performance Summary report.

For detailed information, Refer to the Novus Loyalty Limited RHP.

Novus Loyalty IPO Details

Listing Price : ₹146 at Par

Open Date

17 Mar 2026

Close Date

20 Mar 2026

Listing Date

25 Mar 2026

Issue Price

₹139 - ₹146

Face Value

₹10 per share

Lot Size

1000 Shares

GMP

₹0

Issue Type

IPO

Listing On

BSE

Type

Book Built Issue

Pre-issue Shareholding

1,22,50,200 shares

Post-issue Shareholding

1,55,50,200 shares

Total Issue Size

41,20,000 shares(aggregating up to ₹60.15 Cr)

Fresh Issue

33,00,000 shares(aggregating up to ₹48.18 Cr)

Offer for Sale

8,20,000 shares(aggregating up to ₹11.97 Cr)

Novus Loyalty IPO Subscription

Novus Loyalty IPO Application Wise Breakup

Novus Loyalty IPO Dates

17 Mar 2026
Opening dateOpen
20 Mar 2026
Closing dateClose
23 Mar 2026
Allotment Date Allotment
24 Mar 2026
Initiation of RefundsRefund
24 Mar 2026
Credit of SharesCredit
25 Mar 2026
Listing dateListing

Novus Loyalty IPO Lot Size

Application	Lots	Shares	Amount
Individual Minimum	2	2000	₹292,000
Individual Maximum	2	2000	₹292,000
SHNI Minimum	3	3000	₹438,000
SHNI Maximum	6	6000	₹876,000
BHNI Minimum	7	7000	₹1,022,000

Novus Loyalty IPO Reservation

Promoter Holding

Pre Issue:

95.62%

Post Issue:

70.05%

Promoter Names:

Deepak Tomar, Sweta Singh

Documents

DRHP

Novus Loyalty IPO DRHP

RHP

Novus Loyalty IPO RHP

Anchor List

Anchor Investors

Basis of Allotment

BOA Document

Novus Loyalty IPO Valuations

ROE36.30%

ROCE40.64%

RoNW30.73%

PAT Margin8.13%

EBITDA Margin10.91%

Price to Book Value9.47

EPS(₹) (Pre IPO)2.93

EPS(₹) (Post IPO)7.47

P/E (x) (Pre IPO)49.89

P/E (x) (Post IPO)19.56

Novus Loyalty Financial Information

Period Ended	30 Sep 2025	31 Mar 2025	31 Mar 2024	31 Mar 2023
Assets	21.83	14.81	12.36	13.38
Total Income	71.43	104.63	73.61	59.61
Profit After Tax	5.80	3.58	2.96	0.55
EBITDA	7.79	5.69	4.82	2.27
NET Worth	18.89	13.09	9.50	6.54
Reserves and Surplus	6.64	13.08	9.49	6.53
Total Borrowing			0.82	3.53
Amount in ₹ Crore

About Novus Loyalty IPO

Novus Loyalty Limited, incorporated in 2011, is a technology-driven company engaged in providing loyalty and rewards management solutions to businesses across multiple industries. The company offers a modern loyalty platform designed to help organizations enhance customer engagement, improve retention, and drive business growth.

The company serves a diverse range of industries including fintech, e-commerce, software, banking, FMCG, and real estate. Its technology platform enables businesses to design, implement, and manage customized loyalty and rewards programs tailored to their specific customer engagement strategies.

Novus Loyalty offers both customizable and ready-to-deploy program models, including point-based reward systems, event-triggered campaigns, cashback programs, purchase-linked promotions, and digital voucher solutions. The platform is designed to be flexible and scalable, enabling seamless integration with existing enterprise systems and providing a consistent user experience across web platforms, mobile applications, and physical retail environments.

The company provides its solutions through both On-Premises and Software-as-a-Service (SaaS) delivery models, supported by AI-powered analytics capabilities to help clients gain actionable insights and optimize their loyalty programs.

On-Premises: Under this model, the platform is deployed on the client’s own servers or private cloud infrastructure, allowing organizations to maintain full control over their data and system security. This model is particularly suitable for large enterprises with stringent security and compliance requirements.

SaaS (Cloud-Based): The SaaS model operates on a subscription basis and provides a scalable and easy-to-deploy solution, enabling businesses to quickly launch and manage loyalty programs without significant infrastructure investment.

Novus Loyalty Limited operates across both domestic and international markets. Within India, the company serves customers across states including Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka. Internationally, the company has expanded its presence in markets such as the UAE, the United States, Australia, and Puerto Rico.

As of January 31, 2026, the company had a workforce of approximately 50 personnel.

Strength Of Novus Loyalty IPO

Comprehensive Loyalty Solutions.
Experienced promoters and management team.
Clients in International Market.
Quality assurance, quality certification and compliance.
Professional Management.

Risk Of Novus Loyalty IPO

The company is highly dependent on certain key customers for a substantial portion of its revenues. Loss of relationship with any of the customers may have a material adverse effect on the Company's profitability and results of operations.
The Company's success is dependent on its ability to develop and innovate the Company's platform, products and solutions in a cost efficient and timely manner. Any failure to do so or inability of its products/solutions to satisfy the Company's customers or perform as desired could adversely impact its business, results of operations, cash flows and financial condition.
The Company has not entered into any long-term contracts with few of its customers. Inability to maintain regular order flow would adversely impact the Company's revenues and profitability.
The success of its business hinges on the Company's ability to continually innovate in response to shifting customer needs, adopt and develop new technologies, and adapt to evolving industry standards. Operating in an industry characterized by rapid technological advancements, dynamic industry standards, frequent service introductions, and changing customer demands, the company recognize the necessity to stay ahead.
Significant disruptions in the Company's information technology systems or breaches of data security could affect the Company's business and reputation.
The Company has negative cash flows in the past years, details of which are given below. Sustained negative cash flow could impact its growth and business.
Certain of the company Group companies have incurred losses and have negative Net Worth in the past years.
The company generates its majority of the sales from domestic market of which major portion of sales from the Company's operations is generated from certain geographical regions especially, Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, New Delhi, Karnataka and minority portion of sales is from international market. Any adverse developments affecting its operations in these regions could have an adverse impact on the Company's revenue and results of operations.
The company has certain outstanding litigation against it, an adverse outcome of which may adversely affect the Company's business, reputation and results of operations.
The company has relied on certain suppliers for its operations. Furthermore,the company has not entered into any long-term agreement or contract with the suppliers. The potential loss of any one or more of the Company's major suppliers would have a material effect on its business operations and profitability.

Objectives Novus Loyalty IPO

1. Funding of expenditure towards Investment in upgrading enhancement of and development of new products

2. Business Development and Marketing Activities including manpower hiring

3. General corporate purposes and unidentified inorganic acquisition

Company Contact Details

Novus Loyalty Ltd.
727, Udyog Vihar Phase V
Industrial Complex Dundahera,
Gurgaon, Haryana, 122016
Phone: 9717154514
Email: investor@novusloyalty.com
Website: http://www.novus-loyalty.com/

Registrar Contact Details

Name:

Kfin Technologies Ltd

Phone:

+91-40-67162222

Email:

novus.ipo@kfintech.com

Website:

https://ipostatus.kfintech.com/

Lead Mangers

Market Maker

Novus Loyalty FAQs

The Novus Loyalty IPO is a SME public issue comprising 4120000 equity shares with a face value of ₹10 each, aggregating to a total issue size of ₹60.15 Cr. The issue price has been fixed at ₹146 per equity share, and the minimum application size is 1000 shares.

The IPO opens for subscription on 17 Mar 2026, and closes on 20 Mar 2026.

Kfin Technologies Ltd has been appointed as the registrar to the issue. The equity shares are proposed to be listed on the BSE

The Novus Loyalty IPO opens on 17 Mar 2026.

Novus Loyalty IPO lot size is 1000, and the minimum amount required for application is ₹146000.

You may apply for the Novus Loyalty IPO online by using either the UPI or ASBA payment method. The ASBA facility is available through the net banking platform of your respective bank. The UPI-based IPO application option is typically provided by brokers that do not offer banking services. For detailed guidance on the online IPO application process, please refer to the procedures outlined by Zerodha, Groww, Upstox, 5Paisa, Paytm Money, Fyers, Alice Blue, Nuvama, HDFC Bank, ICICI Direct, Kotak Securities, Axis Direct, and SBI Bank.

The Basis of Allotment for the Novus Loyalty IPO is scheduled to be finalized on 23 Mar 2026. Subsequently, the shares allotted will be credited to investors’ demat accounts by 24 Mar 2026. Investors are advised to regularly check the Novus Loyalty IPO allotment status for updates.

The listing date for the Novus Loyalty IPO has not yet been officially announced. However, the tentative listing date is scheduled for 25 Mar 2026.

Novus Loyalty IPO Grey Market Premium (GMP) refers to the unofficial price at which the company’s IPO shares are traded in the grey market prior to their listing on the stock exchange. The GMP serves as an indicator of investor demand, expected listing gains, and the overall market sentiment toward the IPO.

As of now, the current GMP stands at ₹0 (0%).