Manoj Jewellers Limited - IPO

1. Wide product range.

2. Experience of our Promoters and senior management team.

3. Customer satisfaction.

4. Quality assurance.

1. We have certain outstanding litigation against us, an adverse outcome of which may adversely affect our business, reputation and results of operations.

2. Our income and sales are subject to seasonal fluctuations and lower income in a peak season may have a disproportionate effect on our results of operations.

3. We may be unable to respond to changes in consumer demands and market trends in a timely manner.

4. Our ability to attract customers is dependent on the success and visibility of our showrooms.

5. The non-availability or high cost of quality gold bullion and diamonds and fluctuations in their prices may have an adverse effect on our business, results of operations and financial condition.

6. Jewellery purchases are discretionary and often perceived as luxury purchases. Any factor negatively impacting discretionary spending by consumers may adversely affect our business, results of operations, financial condition and prospects.

7. The strength of our brands is crucial to our growth and success and we may not succeed in continuing to maintain and develop our brands.

8. Volatility in the market price of gold and diamonds has a bearing on the value of our inventory and may affect our income, profitability and scale of operations.

9. The operations of our Company are located in the state of Tamil Nadu, any adverse developments affecting operations in this region could have a significant impact on our business, and results of operations.

10. There are certain discrepancies and non- compliances noticed in some of our corporate records relating to forms filed with the Registrar of Companies.