Lalithaa Jewellery Mart Limited - IPO

Lalitha Jewellery Mart is a South Indian jewellery retailer, offering a diverse range of jewellery products, including gold jewellery, silver jewellery, and diamond jewellery under the brand name, "Lalithaa". It primarily sells exquisite designs of gold jewellery products i.e., rings, earrings, pendants, necklaces, chains, bangles, bracelets, etc. In fiscal 2024, the company has received 93.96% of its revenues from gold jewellery.

It has a strong market presence in Tamil Nadu, Telangana, Karnataka, and the Union territory of Puducherry. As of December 31, 2024, the company has 56 stores in 46 cities with an aggregate area of each store of more than 5,000 sq. ft. Majority of these stores are strategically located in the southern regions in Tier II and III cities to focus on high-growth potential markets.

The company operates two manufacturing facilities in Thirumudivakkam, Chennai and Maraimalai, Kanchipuram, across an area of 43,681.96 sq. ft. and 20,000.00 sq. ft.

Additionally, it also offers various jewellery schemes such as "Dhana Vandhanam" for a monthly investment from ₹1000 to ₹ 10,000 and "Free-yo-Flexi’ with monthly investment of ₹1,000 to ₹25,000. As of Dec 31, 2024, it has 420,261 active customers under the schemes.

Competitive Strengths

• Second fastest growing regional jewellery player amongst key organised jewellery players in India, in terms of operating revenue growth from Fiscals 2022 to 2024
• Significant presence in Tier II and III cities in Southern India
• Large format stores and medium format stores to drive sales
• Robust customer base owing to a diverse range of jewellery schemes
• Experienced Promoter and management team