BlueStone Jewellery and Lifestyle

BlueStone Jewellery and Lifestyle Limited - IPO

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BlueStone Jewellery and Lifestyle IPO Details

Open Date
11 Aug 2025
Close Date
13 Aug 2025
Listing Date
19 Aug 2025
Issue Price
₹492 - ₹517
Face Value
₹1 per share
Lot Size
29
GMP
₹2 (0.4%)
Issue Type
IPO
Listing On
NSE, BSE
Type
Book Built Issue
Share holding pre issue
135459637
Share holding post issue
-
Total Issue Size
2,97,99,798 shares (aggregating up to ₹1540.65 Cr)
Fresh Issue
1,58,60,735 shares (aggregating up to ₹820.00 Cr)
Offer for Sale
1,39,39,063 shares (aggregating up to ₹720.65 Cr)

BlueStone Jewellery and Lifestyle IPO Subscription

BlueStone Jewellery and Lifestyle IPO Application Wise Breakup (Approx)

BlueStone Jewellery and Lifestyle IPO Dates

  • 11 Aug 2025
    Opening dateOPD
  • 13 Aug 2025
    Closing dateCOD
  • 14 Aug 2025
    Basis of AllotmentBOA
  • 18 Aug 2025
    Initiation of RefundsIOR
  • 18 Aug 2025
    Credit of SharesCOS
  • 19 Aug 2025
    Listing dateLID

BlueStone Jewellery and Lifestyle IPO Lot Size

ApplicationLotsSharesAmount
Retain Minimum129₹14,993
Retain Maximum13377₹194,909
SHNI Minimum14406₹209,902
SHNI Maximum661914₹989,538
BHNI Minimum671943₹1,004,531

BlueStone Jewellery and Lifestyle IPO Reservation

Promoter Holding

Pre Issue:18.28%
Post Issue:16.36%
Promoter Names:
Gaurav Singh Kushwaha

BlueStone Jewellery and Lifestyle IPO Valuations

ROE:-34.53%
ROCE:-3.67%
DEBT/EQUITY:0.80
RONW:-24.45%
PAT MARGIN:-12.53%

BlueStone Jewellery and Lifestyle Limited Financial Information

Period Ended31 Mar 202531 Mar 202431 Mar 2023
Assets3,532.282,453.491,255.49
Total Income1,830.041,303.49787.89
Profit After Tax-221.84-142.24-167.24
EBITDA73.1653.05-56.03
Reserves and Surplus877.12346.28-81.06
Total Borrowing728.62430.43228.42
Amount in â‚č Crore

About BlueStone Jewellery and Lifestyle IPO

BlueStone Jewellery and Lifestyle Limited manufactures and provides diamond, gold, platinum and studded jewellery under our flagship brand, BlueStone. The company has a pan-India presence with 203 stores across 86 cities in 26 States and Union Territories in India, as of June 30, 2024, servicing over 12,600 PIN codes across India.

As of June 30, 2024, the company's network of stores comprised 110 company-owned stores (“Company Stores”) and 93 franchisee stores (“Franchisee Stores”) with an aggregate area of over 350,000 square feet.

The company offers a wide range of product offerings including rings, earrings, necklaces, pendants, solitaires, bangles, bracelets and chains that cater to diverse customer segments and are retailed at varied price points. As of June 30, 2024, BlueStone had 95 collections (defined as a set of jewellery designs created with a specific theme) of jewellery products.

BlueStone Jewellery and Lifestyle Limited also have dedicated design studios with an in-house team of 25 designers, as of June 30, 2024.

Strength Of BlueStone Jewellery and Lifestyle IPO

1. Second largest digital-first jewellery brands in India in terms of revenues in Fiscal 2024 offering an omnichannel retail experience across website, mobile application and stores;

2. In-house technology architecture driving end-to-end business operations from design, online rendering, merchandizing, manufacturing and retail.

3. Differentiated approach to product and design catering to women, men and couples between the ages of 25 to 45 with an extensive range and variety of products.

4. Advanced manufacturing capabilities across three facilities with vertically integrated operations covering raw material procurement, design, production and marketing and sales.

5. Pan-India presence across tier-I, tier-II and tier-III cities operating through a combination of Company Stores and Franchisee stores with healthy unit economics.

6. Founder-led company supported by an experienced and professional management team and backed by renowned investors.

Risk Of BlueStone Jewellery and Lifestyle IPO

1. We have not generated any profits since inception. We have experienced loss of Rs. 2,218.37 million, Rs. 1,422.36 million and Rs. 1,672.44 million in Fiscal 2025, 2024 and 2023, respectively and had negative total equity of Rs. 718.26 million in Fiscal 2023. Any loss or negative total equity in future periods could adversely affect our operations, financial conditions, and the trading price of our Equity Shares.

2. There have been certain instances of non-compliances, including with respect to certain secretarial/ regulatory filings for corporate actions taken by our Company in the past. Consequently, we may be subject to regulatory actions and penalties for any such non-compliance and our business, financial condition and reputation may be adversely affected.

3. Our Repeat Revenue Ratio (defined as revenue generated by sales to repeat customers, i.e., customers who place an order more than once at any time previously) was 44.61%, 39.83% and 34.67% in Fiscal 2025, 2024 and 2023, respectively. If we fail to convert existing customers into repeat customers or acquire new customers or fail to do so in a cost-effective manner, we may not be able to increase revenue or maintain profitability. Further, if we fail maintain Average Order Value levels, which was Rs. 47,671.26, Rs. 41,204.71 and Rs. 32,038.38 in Fiscal 2025, 2024 and 2023, respectively, we may not be able to sustain our revenue base and margins, which would have a material adverse effect on our business and results of operations.

4. We purchase and manufacture inventory in anticipation of sales. Our inventory was Rs. 16,525.47 million, Rs. 9,912.21 million and Rs. 3,953.17 million as of March 31, 2025, 2024 and 2023, respectively. If we fail to manage our inventory effectively, our business and results of operations could be adversely affected.

5. Our Promoter, Gaurav Singh Kushwaha, has pledged certain of his Equity Shares with certain lenders. Any exercise of such pledge by the lender could dilute his shareholding, which may adversely affect our business and future prospectus.

6. We have witnessed negative cash flows used in operating activities in Fiscal 2025 and 2024 amounting to Rs. 6,658.28 million and Rs. 1,811.64 million, respectively. Any negative cash flows in the future would adversely affect our cash flow requirements, which may adversely affect our ability to operate our business and our financial condition.

7. Our Company will not receive any proceeds from the Offer for Sale.

8. Our Statutory Auditors have included certain emphasis of matters in their examination report.

9. The seasonality of our business affects our quarterly results and places an increased strain on our operations.

10. Under-utilization of our existing manufacturing facilities and an inability to effectively utilize our manufacturing capacities could have an adverse effect on our business, future prospects, and future financial performance.

Objectives BlueStone Jewellery and Lifestyle IPO

1. Funding our working capital requirements

2. General Corporate Purposes

Company Contact Details

BlueStone Jewellery & Lifestyle Ltd.
Site No. 89/2, Lava Kusha Arcade,
Munnekolal Village, Outer Ring Road,
Marathahalli
Bangalore Urban, Karnataka, 560037
Phone: +91 22 4515 2729
Email: investor.relations@bluestone.com
Website: https://www.bluestone.com/

Registrar Contact Details

Name: Kfin Technologies Limited
Phone: +91-40-67162222

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