
BlueStone Jewellery and Lifestyle Limited - IPO
MAINBOARDBlueStone Jewellery and Lifestyle IPO Details
BlueStone Jewellery and Lifestyle IPO Subscription
BlueStone Jewellery and Lifestyle IPO Application Wise Breakup (Approx)
BlueStone Jewellery and Lifestyle IPO Dates
- 11 Aug 2025Opening dateOPD
- 13 Aug 2025Closing dateCOD
- 14 Aug 2025Basis of AllotmentBOA
- 18 Aug 2025Initiation of RefundsIOR
- 18 Aug 2025Credit of SharesCOS
- 19 Aug 2025Listing dateLID
BlueStone Jewellery and Lifestyle IPO Lot Size
Application | Lots | Shares | Amount |
---|---|---|---|
Retain Minimum | 1 | 29 | ₹14,993 |
Retain Maximum | 13 | 377 | ₹194,909 |
SHNI Minimum | 14 | 406 | ₹209,902 |
SHNI Maximum | 66 | 1914 | ₹989,538 |
BHNI Minimum | 67 | 1943 | ₹1,004,531 |
BlueStone Jewellery and Lifestyle IPO Reservation
Promoter Holding
BlueStone Jewellery and Lifestyle IPO Valuations
BlueStone Jewellery and Lifestyle Limited Financial Information
Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
Assets | 3,532.28 | 2,453.49 | 1,255.49 |
Total Income | 1,830.04 | 1,303.49 | 787.89 |
Profit After Tax | -221.84 | -142.24 | -167.24 |
EBITDA | 73.16 | 53.05 | -56.03 |
Reserves and Surplus | 877.12 | 346.28 | -81.06 |
Total Borrowing | 728.62 | 430.43 | 228.42 |
Amount in âč Crore |
About BlueStone Jewellery and Lifestyle IPO
BlueStone Jewellery and Lifestyle Limited manufactures and provides diamond, gold, platinum and studded jewellery under our flagship brand, BlueStone. The company has a pan-India presence with 203 stores across 86 cities in 26 States and Union Territories in India, as of June 30, 2024, servicing over 12,600 PIN codes across India.
As of June 30, 2024, the company's network of stores comprised 110 company-owned stores (âCompany Storesâ) and 93 franchisee stores (âFranchisee Storesâ) with an aggregate area of over 350,000 square feet.
The company offers a wide range of product offerings including rings, earrings, necklaces, pendants, solitaires, bangles, bracelets and chains that cater to diverse customer segments and are retailed at varied price points. As of June 30, 2024, BlueStone had 95 collections (defined as a set of jewellery designs created with a specific theme) of jewellery products.
BlueStone Jewellery and Lifestyle Limited also have dedicated design studios with an in-house team of 25 designers, as of June 30, 2024.
Strength Of BlueStone Jewellery and Lifestyle IPO
1. Second largest digital-first jewellery brands in India in terms of revenues in Fiscal 2024 offering an omnichannel retail experience across website, mobile application and stores;
2. In-house technology architecture driving end-to-end business operations from design, online rendering, merchandizing, manufacturing and retail.
3. Differentiated approach to product and design catering to women, men and couples between the ages of 25 to 45 with an extensive range and variety of products.
4. Advanced manufacturing capabilities across three facilities with vertically integrated operations covering raw material procurement, design, production and marketing and sales.
5. Pan-India presence across tier-I, tier-II and tier-III cities operating through a combination of Company Stores and Franchisee stores with healthy unit economics.
6. Founder-led company supported by an experienced and professional management team and backed by renowned investors.
Risk Of BlueStone Jewellery and Lifestyle IPO
1. We have not generated any profits since inception. We have experienced loss of Rs. 2,218.37 million, Rs. 1,422.36 million and Rs. 1,672.44 million in Fiscal 2025, 2024 and 2023, respectively and had negative total equity of Rs. 718.26 million in Fiscal 2023. Any loss or negative total equity in future periods could adversely affect our operations, financial conditions, and the trading price of our Equity Shares.
2. There have been certain instances of non-compliances, including with respect to certain secretarial/ regulatory filings for corporate actions taken by our Company in the past. Consequently, we may be subject to regulatory actions and penalties for any such non-compliance and our business, financial condition and reputation may be adversely affected.
3. Our Repeat Revenue Ratio (defined as revenue generated by sales to repeat customers, i.e., customers who place an order more than once at any time previously) was 44.61%, 39.83% and 34.67% in Fiscal 2025, 2024 and 2023, respectively. If we fail to convert existing customers into repeat customers or acquire new customers or fail to do so in a cost-effective manner, we may not be able to increase revenue or maintain profitability. Further, if we fail maintain Average Order Value levels, which was Rs. 47,671.26, Rs. 41,204.71 and Rs. 32,038.38 in Fiscal 2025, 2024 and 2023, respectively, we may not be able to sustain our revenue base and margins, which would have a material adverse effect on our business and results of operations.
4. We purchase and manufacture inventory in anticipation of sales. Our inventory was Rs. 16,525.47 million, Rs. 9,912.21 million and Rs. 3,953.17 million as of March 31, 2025, 2024 and 2023, respectively. If we fail to manage our inventory effectively, our business and results of operations could be adversely affected.
5. Our Promoter, Gaurav Singh Kushwaha, has pledged certain of his Equity Shares with certain lenders. Any exercise of such pledge by the lender could dilute his shareholding, which may adversely affect our business and future prospectus.
6. We have witnessed negative cash flows used in operating activities in Fiscal 2025 and 2024 amounting to Rs. 6,658.28 million and Rs. 1,811.64 million, respectively. Any negative cash flows in the future would adversely affect our cash flow requirements, which may adversely affect our ability to operate our business and our financial condition.
7. Our Company will not receive any proceeds from the Offer for Sale.
8. Our Statutory Auditors have included certain emphasis of matters in their examination report.
9. The seasonality of our business affects our quarterly results and places an increased strain on our operations.
10. Under-utilization of our existing manufacturing facilities and an inability to effectively utilize our manufacturing capacities could have an adverse effect on our business, future prospects, and future financial performance.
Objectives BlueStone Jewellery and Lifestyle IPO
1. Funding our working capital requirements
2. General Corporate Purposes
Company Contact Details
BlueStone Jewellery & Lifestyle Ltd.
Site No. 89/2, Lava Kusha Arcade,
Munnekolal Village, Outer Ring Road,
Marathahalli
Bangalore Urban, Karnataka, 560037
Phone: +91 22 4515 2729
Email: investor.relations@bluestone.com
Website: https://www.bluestone.com/