Shanti Gold International Limited - IPO

Incorporated in 2003, Shanti Gold International Limited is engaged in the business of manufacturing gold jewelry. The company manufactures high-quality 22kt CZ casting gold jewelry, specializing in design and production.

The company offers a wide range of high-quality, intricately designed jewelry, including bangles, rings, necklaces, and sets, suitable for special occasions, weddings, festive events, and daily wear at various price points.

The company has an in-house manufacturing setup for design, production, and packaging, ensuring quality control. It uses advanced machines and outsourced labor for tasks like manual stone setting, ensuring precision and craftsmanship.

The company has a 13,448.86 square feet manufacturing facility in Andheri East, Mumbai, and has an annual production capacity of 2,700 kg, enabling precise and efficient jewelry production.

The company team of 80 computer-aided design technology (CAD) designers creates over 400 gemstone-studded CZ gold designs monthly, using advanced CAD technology to craft intricate pieces.

The company has established long-term relationships with several jewelry businesses, including corporate brands like Joyalukkas, Lalitha Jewellery, Alukkas Enterprises, Vysyaraju Jewellers, and Shree Kalptaru Jewellers, among others.

The company began operations in 2003 and has expanded to 13 states and one union territory by September 30, 2024, with branches in major cities like Mumbai, Bangalore, Chennai, and Hyderabad.

Product portfolio:

The company offers a variety of intricately designed jewelry, including bangles, rings, necklaces, and complete sets. It caters to different price ranges, providing jewelry for special occasions like weddings, as well as for festive and daily wear.

As of November 15, 2024, the company had a total of 225 employees.

Competitive Strengths:

• Wide range of jewelry designs driven by a team of experts
• Complete in-house manufacturing: Ensuring quality at every step
• Experienced Promoters with execution capabilities
• Financially stable business model
• Established relations with corporate and jewelry businesses