Purple Style Labs IPO Details
Purple Style Labs IPO Summary
Purple Style Labs IPO opens for subscription on 31 Aug 2026 and closes on 02 Sep 2026.The IPO will be listed on NSE, BSE with the tentative listing date set for 07 Sep 2026.
Purple Style Labs IPO price band has been fixed at ₹546 – ₹575 per share. The face value is ₹10 per share with a lot size of 26.
Purple Style Labs IPO total issue size comprises 1,18,26,087 shares (aggregating up to ₹680.00 Cr). This includes a fresh issue of 1,18,26,087 shares (aggregating up to ₹680.00 Cr). Pre-issue shareholding stands at 6,82,35,000, which will increase to 8,06,89,212 post-issue.
Purple Style Labs IPO carries a ₹-10 (-1.74%) GMP, reflecting investor sentiment.
Purple Style Labs IPO Lot Size :Retail Minimum is 1 lot (26 shares) amounting to ₹14,950. Retail Maximum is 13 lots (338 shares) amounting to ₹1,94,350. SHNI Minimum is 14 lots (364 shares) amounting to ₹2,09,300. SHNI Maximum is 66 lots (1,716 shares) amounting to ₹9,86,700. BHNI Minimum is 67 lots (1,742 shares) amounting to ₹10,01,650.
Purple Style Labs IPO Details
Purple Style Labs IPO Subscription
Purple Style Labs IPO Application Wise Breakup (Approx)
Purple Style Labs IPO Dates
- 31 Aug 2026Opening dateOpen
- 02 Sep 2026Closing dateClose
- 03 Sep 2026Allotment Date Allotment
- 04 Sep 2026Initiation of RefundsRefund
- 04 Sep 2026Credit of SharesCredit
- 07 Sep 2026Listing dateListing
Purple Style Labs IPO Lot Size
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail Minimum | 1 | 26 | ₹14,950 |
| Retail Maximum | 13 | 338 | ₹1,94,350 |
| SHNI Minimum | 14 | 364 | ₹2,09,300 |
| SHNI Maximum | 66 | 1716 | ₹9,86,700 |
| BHNI Minimum | 67 | 1742 | ₹10,01,650 |
Purple Style Labs IPO Reservation
Promoter Holding
Documents
Purple Style Labs IPO Valuations
Purple Style Labs Financial Information
| Period Ended | 31 Mar 2026 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Assets | 829.60 | 497.05 | 458.39 |
| Total Income | 567.07 | 494.00 | 510.03 |
| Profit After Tax | -285.40 | -188.38 | -47.71 |
| EBITDA | 30.37 | 41.99 | 31.63 |
| NET Worth | -52.28 | 117.50 | 39.51 |
| Reserves and Surplus | -116.40 | 118.01 | 39.34 |
| Total Borrowing | 371.40 | 112.79 | 116.33 |
| Amount in ₹ Crore | |||
About Purple Style Labs IPO
Incorporated in August 2015, Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform operating under Pernia’s Pop-Up Shop (PPUS), offering a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories and kidswear, with a focus on wedding and occasion wear. The Company sources products from 1,109 active designer brands as of March 31, 2026, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna.
The Company operates through an omni-channel business model comprising Experience Centers, its website, mobile application, telephonic and digital sales channels, events and exhibitions. As of March 31, 2026, it had 14 Experience Centers globally, including 12 in India and one each in London and New York. During Fiscal 2024–2026, the Company served more than 200,000 unique customers, while in Fiscal 2026 it recorded ₹7,215.62 million in Total PPUS GMV and an average order value of ₹75,504.88.
The Company has established a strong international presence, serving customers across India, the US, UK, Middle East, Australia and other markets. Its platform provides customers access to curated Indian luxury fashion while enabling designer brands to reach a wider domestic and global customer base without establishing their own retail and distribution networks. The Company is led by Abhishek Agarwal, Promoter, Whole-Time Director and CEO, supported by an experienced management team and Board with expertise across retail, sales, marketing, product management, consultancy and finance. As of March 31, 2026, the Company had 1,266 permanent employees.
Strength Of Purple Style Labs IPO
- According to the 1Lattice Report, we are one of the largest and fastest growing multi-brand luxury omni-channel fashion platform in India in terms of revenue in Financial Year ended 2025, serving customers in India and abroad.
- We have implemented an omnichannel model that seamlessly integrates our online platform with physical Experience Centers.
- We have established a strong and growing international presence, serving a diverse global customer base across multiple countries.
- We have established ourselves as a premier luxury fashion destination for Indian Designer Brands.
- We have a robust management team and an experienced Board.
Risk Of Purple Style Labs IPO
- The company has in the past incurred losses, negative retained earnings amounting to ?7,102.86 million as of March 31, 2026 and negative net cash flows from operating activities. If its continue to face an increase in the company losses or negative retained earnings or has negative cash flows over extended periods, it could has an adverse impact on the company results of operations, financial condition and cash flows.
- The company derive a substantial portion of Total PPUS GMV from the womenswear category (77.70%, 75.66% and 77.88% of its Total PPUS GMV in Fiscals 2026, 2025 and 2024). Any variations in demand and changes in consumer preference for the company womenswear collection could has a material adverse effect on its business, financial condition, cash flows, results of operations and prospects.
- Its depend on the company Experience Centers for a significant portion of its Total PPUS GMV (the company PPUS GMV derived from its Indian Experience Centers was 74.72%, 66.41% and 56.20% of the Total PPUS GMV for Fiscals 2026, 2025 and 2024, respectively1). Any disruptions to the operations of these Experience Centers or limitations on its ability to expand and grow these Experience Centers may adversely affect its business, financial condition, cash flows, results of operations and prospects.
- Its depend on the company website and mobile application for its online sales (the company PPUS GMV derived from its online channels was 9.05%, 10.75% and 15.68% of the Total PPUS GMV for Fiscals 2026, 2025 and 2024, respectively2) and rely on mobile operating systems and application marketplaces to make the company applications available to participants that utilize our platform. Any disruption to its website or mobile application, including dues to technical issues, cyber-attacks, changes in consumer behavior, or adverse changes in mobile operating system policies or application marketplace placements, could adversely affect its business, financial condition, cash flows, results of operations and prospects.
- Changes in international trade policies, geopolitics and trade tariffs, export controls, economic or trade sanctions may materially and adversely affect its business, financial condition and results of operations.
- Any inability on the company part to enhance its presence, increase the company customer base, retain existing customers, increase sales to its customers and expand the company footprint may adversely impact its business, financial condition, cash flows, results of operations and prospects.
- The company depend on its top Designer Brands for a significant portion of the company Total PPUS GMV (Its top 10 Designer Brands contributed 30.24%, 26.54% and 23.44% of our Total PPUS GMV in Fiscals 2026, 2025 and 2024). If its fail to retain the company existing Designer Brands or add new designer brands to its portfolio in a cost-effective manner, or if the company Designer Brands fail to supply quality products, its business, financial condition, cash flows, results of operations and prospects may be adversely affected.
- The company Designer Brands set their own prices for products that are sold on our online platform. Additionally, Its face contractual risks relating to the non-exclusive agreements with the company Designer Brands, which could affect its ability to respond to consumer preferences and trends.
- Its may be unable to adequately maintain, protect and enforce the company intellectual property rights, and may not be able to prevent others from unauthorized use of its intellectual property and other proprietary rights, which could harm the company business and competitive position.
- The company has incurred indebtedness in the past. Its inability to obtain further financing or meet the company obligations, including financial and restrictive covenants under its debt financing arrangements and to maintain a high debt service coverage ratio (the company debt service coverage ratio was 0.08, 0.37, and 0.27 for the Fiscals 2026, 2025 and 2024, respectively) could adversely affect its business, financial condition, cash flows, results of operations and prospects.
Objectives Purple Style Labs IPO
1. Investment in our wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India
2. Funding towards sales and marketing expenses to be incurred by the Company
3. General corporate purposes
Company Contact Details
Purple Style Labs Ltd.
CTS No. 1081, Plot no. 110 TPS Village
Service Road, Western Express Highway,
Vile Parle East
Mumbai, Maharashtra, 400057
Phone: +91 22 5033 360
Email: investor.relations@purplestylelabs.com
Website: http://www.purplestylelabs.com/
Registrar Contact Details
Purple Style Labs FAQs
The Purple Style Labs IPO is a MAINBOARD public issue comprising 11826087 equity shares with a face value of ₹10 each, aggregating to a total issue size of ₹680.00 Cr. The issue price has been fixed at ₹575 per equity share, and the minimum application size is 26 shares.
The IPO opens for subscription on 31 Aug 2026, and closes on 02 Sep 2026.
Kfin Technologies Ltd has been appointed as the registrar to the issue. The equity shares are proposed to be listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE).
As of now, the current GMP stands at ₹-10 (-1.74%).
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