Purple United Sales

Purple United Sales Limited - IPO

SME

Purple United Sales IPO Details

Open Date
11 Dec 2024
Close Date
13 Dec 2024
Listing Date
18 Dec 2024
Issue Price
₹121 - ₹126
Face Value
₹10 per share
Lot Size
1000
GMP
₹80 (63.5%)
Issue Type
IPO
Listing On
NSE
Type
Book Built Issue
Share holding pre issue
7005800
Share holding post issue
9609800
Total Issue Size
26,04,000 shares (aggregating up to ₹32.81 Cr)
Fresh Issue
26,04,000 shares (aggregating up to ₹32.81 Cr)
Offer for Sale
-

Purple United Sales IPO Subscription

Purple United Sales IPO Application Wise Breakup

Purple United Sales IPO Dates

  • 11 Dec 2024
    Opening dateOPD
  • 13 Dec 2024
    Closing dateCOD
  • 16 Dec 2024
    Basis of AllotmentBOA
  • 17 Dec 2024
    Initiation of RefundsIOR
  • 17 Dec 2024
    Credit of SharesCOS
  • 18 Dec 2024
    Listing dateLID

Purple United Sales IPO Lot Size

ApplicationLotsSharesAmount
Retain Minimum11000₹126,000
Retain Maximum11000₹126,000
HNI Minimum22000₹252,000

Purple United Sales IPO Reservation

Promoter Holding

Pre Issue:87.54%
Post Issue:63.82%
Promoter Names:
MR. Jatinder Dev Seth, MRS. Bhawana Seth, Innovation Mobile, Web Technologies Private Limited, Manish Dev Seth, Monica Seth

Purple United Sales IPO Valuations

ROCE:19.35%
Debt/Equity:1.48
RoNW:27.78%
P/BV:4.82
PAT Margin (%):11.26
EPS Pre IPO:6.87
EPS Post IPO:5.01
P/E Pre IPO:18.33
P/E Post IPO:25.15

Purple United Sales Limited Financial Information

Purple United Sales Limited's revenue increased by 64.12% and profit after tax (PAT) rose by 222.7% between the financial year ending with March 31, 2024 and March 31, 2023.

Period Ended31 Mar 202431 Mar 202331 Mar 2022
Assets4,913.963,250.922,278.96
Revenue4,219.592,571.101,656.19
Profit After Tax481.54149.22177.16
Net Worth1,733.641,036.58617.59
Reserves and Surplus1,070.34428.5063.77
Total Borrowing2,562.801,187.421,105.76
Amount in ₹ Lakhs

About Purple United Sales IPO

Incorporated in 2014 Purple United is a fashion brand that offers high-quality, versatile apparel, footwear and accessories for children of all ages.

The company's flagship line, "Purple United Kids"," accompanies children up to the age of 14 and offers laboratory-tested products made of high-quality materials in bright colours and designs for every occasion. The company designs, develops, sources, markets and distributes clothing and footwear for infants (0 to 1 year), toddlers (2 to 6 years) and older children (7 to 14 years). The company offers a wide range of accessories and hardware, such as strollers.

The company caters exclusively to the Indian market. Its extensive distribution network includes 17 exclusive retail outlets (EBOs), multiple shop-in-shops and a robust online presence through its website, mobile app and major e-commerce platforms such as Myntra, Amazon, Flipkart, FirstCry, Nykaa, Hopscotch, AJJIO and others.

The company's product range includes t-shirts, shirts, jackets, sweaters, apparel sets, dungarees, rompers, party wear, dresses, denim, trousers, jeggings, skirts, shoes, ballerinas, mules, moulds, flipflops, sandals, caps, tote bags, socks and strollers among others.

As of July 20, 2024, the company has 17 EBOs under the brand name "Purple United Kids" in 5 states and 10 cities in India, 20 shop-in-shops in key accounts and 44 retailers across India. As of June 30, 2024, the company had 161 employees, all of whom were employed on a full-time basis.

Its competitive strengths:

  1. Well positioned to capitalise on the fast growing children's products market2.
  2. Extensive product portfolio with quality products that offer a solid value proposition
  3. Strong backend with design capabilities, strong focus on the 3Fs (fun, fashion and functionality) and control over distribution channels.
  4. Experienced promoter and management team
  5. Strong financial performance

Strength Of Purple United Sales IPO

1. Experienced Promoters having deep domain knowledge to scale up the business.

2. Diversified Clientele.

3. Management team having established track records.

4. Established track record of successfully opening retail stores.

5. Efficient business model with track record of delivering financial growth.

6. Focus on design-led product innovation.

Risk Of Purple United Sales IPO

1. Our business from retail outlet is concentrated in the National Capital Region (NCR) only. As of March 31, 2024, revenue from National Capital Region (NCR) constitute Rs.920.21 Lakhs i.e. 12.25% of our revenue for March 31, 2024. Any adverse impact in this region may adversely affect our business, results of operations and financial condition.

2. Our proposed expansion plans relating to the opening of new stores are subject to the risk of unanticipated delays in implementation and cost overruns.

3. Our business requires significant working capital, necessitating substantial financing. If we are unable to secure additional debt or equity financing on favourable terms, it may lead to increased interest costs, restrictive covenants, or equity dilution, adversely impacting our financial performance, operations, and the market price of our Equity Shares.

4. There are certain discrepancies and non-compliances noticed in some of our financial reporting and/or records relating to filing or returns and deposit of statutory dues with the taxation and other statutory authorities.

5. Our Company has delayed in complying with certain statutory provisions under various laws. Such delayed compliance /lapses may attract certain penalties.

6. Our Company requires significant amounts of working capital for a continued growth. Our inability to meet our working capital requirements may have an adverse effect on our results of operations.

7. We have not made any alternate arrangements for meeting our capital requirements for the Objects of the Issue. Further we have not identified any alternate source of financing the ¤bjects of the Issue'. Any shortfall in raising / meeting the same could adversely affect our growth plans, operations and financial performance.

8. Our Directors and Promoters are not involved and may in the future, be involved in certain legal proceedings, which, if determined adversely, may adversely affect our business and financial condition.

9. We are dependent upon the experience and skill of our management team (including promoters) and a number of KMPs and senior management personnel. If we are unable to attract or retain such qualified personnel, this could adversely affect our business, results of operations and financial condition.

10. We operate in an extremely competitive industry and failure to successfully compete could result in loss of one or more of our significant customers and may adversely affect our business.

Objectives Purple United Sales IPO

  1. Expenditure for opening new stores
  2. Working capital requirements;
  3. General corporate purposes

Company Contact Details

Purple United Sales Limited
Khasra No. 55/14 & 55/15,
Near Rani Khera Road,
Mundka, West Delhi, New Delhi, Delhi, India, 11004
Phone: +91 9667792635
Email: mailto:jdseth@purpleuni
Website: https://purpleunited.in/

Registrar Contact Details

Name: Kfin Technologies Limited
Phone: +91-40-67162222

Lead Mangers

  1. Expert Global Consultants Private Limited

Market Maker

  1. Prabhat Financial Services

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