Kent R O Systems Limited - IPO

Incorporated in 2007, Kent R O Systems Limited is engaged in the business of water purifiers.

The company’s brand ‘ Kent&rsquo, is a pioneer in introducing reverse osmosis (RO) technology in India&rsquo's water purifier market, establishing itself as a well-recognized and trusted name in the industry.

The company’s water purifiers are the first in India to receive the NSF/ANSI 58 certification, a national standard for point-of-use reverse osmosis systems.

The company has introduced innovative, user-centric water purifiers, including non-electric models, IoT-enabled devices, and zero-water-wastage technologies, addressing evolving consumer needs and differentiating itself from competitors.

In 2010, the company introduced its first patented water purifier with a removable tank. It later innovated zero-water-wastage technology in 2012 and IoT-enabled purifiers in 2016 for enhanced convenience.

The company introduced energy-efficient BLDC motor fans, saving 65% on electricity. It also launched innovative kitchen and home appliances, including steam egg boilers, high-speed mixers, infrared cooktops, and multicookers.

The company operates four manufacturing facilities: one in Roorkee for water purifiers and softeners and three in Noida for purifiers, appliances, fans, and a central warehouse.

It also has an R&D lab at the corporate office, combining in-house production with external sourcing for quality control.

As of September 30, 2024, the company had over 1,800 service partners across 28 states and six union territories, ensuring accessible after-sales services for a wide consumer base.

The company employed over 5,000 technicians, with 400 in-house and 4,600 service partner employees, covering 15,000+ pin codes. It also operated 32 service branches in the Delhi-NCR region.

Product Portfolio:

• Water Purifiers and Water Softeners: RO Water Purifiers, Ultraviolet Water Purifiers, Gravity-based Ultrafiltration Water Purifiers, Water Softeners
• Fans: Ceiling Fans, Next Generation Desert Coolers, Pedestal Fans, Table Fans.
• Kitchen and Home Appliances: Egg boilers, Mixer Grinders, Hand Blenders, Cookware.

As of September 30, 2024, the company had 2,866 permanent employees, 1,431 contractual employees, and 717 contract labors.

Competitive Strengths:

• Category pioneer in R O water purifiers in India, with a large user base
• Strong commitment to innovation
• Focused brand-building initiatives for enhancing brand equity
• Capability to build new brands
• Leveraging the brand strength for a diverse product portfolio and increased consumer wallet share
• Streamlined manufacturing operations