Capillary Technologies India Ltd - IPO

Capillary Technologies India Ltd is a leading Indian software-as-a-service (SaaS) company that specializes in customer loyalty and engagement solutions. Founded in 2008 and headquartered in Bengaluru, Capillary offers a comprehensive suite of products that help brands understand and engage their customers more effectively through data-driven insights.

Key Offerings:

• Loyalty Management Solutions: Capillary provides scalable, customizable loyalty programs for enterprises across industries like retail, FMCG, and hospitality.
• Customer Engagement & Marketing Automation: The platform enables personalized marketing through SMS, email, push notifications, and more.
• AI & Analytics: Their tools leverage AI and machine learning to deliver real-time customer insights and predictive analytics.
• Omnichannel CRM: Helps brands maintain consistent engagement with customers across online and offline channels.
• Clients & Global Reach: Capillary serves over 250 brands across more than 30 countries, including major names like Tata, Domino’s, Jockey, PUMA, and Shell.

The company primarily operates on a subscription-based SaaS model, generating revenue from software licenses, professional services, and support.

Competitive Strengths:

• Market Leader in Loyalty Solutions
• Comprehensive Solutions (Loyalty+, Insights+, Engage+, Rewards+) for Diverse Segments
• Multiple loyalty program and coalitions for retailers and conglomerates
• Customer and fleet loyalty for energy retail
• Scalable Cloud-Based Infrastructure with Seamless Integration
• Diverse Long-Term Customer Relationships with High Net Revenue Retention